Song IDs — Your Way, Right Away?

thedigitalmusicweblog reports:

Burger King, of all outfits, has launched a call-in song recognition service tied into its Cok Roq music act. It’s a little complicated, but users call a number, play 15 seconds of music into the cell phone’s mouthpiece, listen to Cok Roq’s lead singer bellow rudely about the caller’s musical taste, then wait for an SMS text message to identify the song. This is useless (if entertaining), of course, if the caller is playing a song from home and already knows what it is. It gets useful on the road, if you can hold the phone up to any source and get a song identified.

Of course, this would be more useful if music on the radio was generally worth identifying.

Link: (via thedigitalmusicweblog)